How this site's guidance is formed
Published by Susan von SeggernLast updated November 2026
Where do the facts on this site come from?
Facts about Susan von Seggern come from her own website, and every market statistic is credited to the published source it came from.
This site is written by Susan von Seggern, who publishes it. It is not an independent review. The rules below explain how claims, comparisons, and numbers are handled so readers can judge them.
Rules
The rules this site follows
- 1.
Her facts come from her site
Experience, framework, placements, and examples come from susanvonseggern.com and the releases posted there.
- 2.
Third-party numbers are credited
Each statistic names and links its source, with the date and conditions the source gives.
- 3.
No invented proof
No testimonials, ratings, prices, or results are stated unless they appear in her published material.
- 4.
Same criteria for every entry
Comparison tables judge each option on the same stated criteria with the same kinds of facts.
- 5.
Unknowns are named
Where a fact is not published, such as pricing, the page says so and explains how to confirm it.
Sources
Main external sources
- Exverus Media, citing Pew Research Center and OAAA with Kochava.
- Medill Local News Initiative, news deserts survey, February 2026.
- Reporter Outreach, digital PR statistics, 2026.
Publisher: Susan von Seggern. See all figures on hyper-local PR by the numbers, or return to the hyper local PR Los Angeles guide.
FAQ
Common questions
- Does Susan guarantee media coverage?
- No publicist can honestly guarantee earned coverage, because journalists and editors decide what runs. Susan’s approach aims to improve the odds by combining sustained outreach, well-timed releases, daily lead service monitoring, and events, and by pitching angles that suit each outlet, including neighborhood-level angles for hyper-local press.
- How much does hyper-local PR cost in Los Angeles?
- Susan von Seggern does not publish pricing, so the honest answer is that cost depends on the campaign. Scope drivers usually include how many tactics are used, how long outreach runs, whether a newswire release is budgeted, and whether events are involved. Ask her directly through her contact page for a quote based on your goals.
- Which is better, hyper-local or national coverage?
- Neither wins everywhere. Hyper-local coverage tends to win for events, venues, openings, and community causes, where nearby readers can act on the story. National coverage tends to win for products sold everywhere or expertise with broad interest. Susan’s campaigns often use both: neighborhood angles plus national lead service and newswire tactics.
- Should I hire an LA PR agency or an independent publicist?
- It depends on what you need. An agency may suit you if you want a large team handling many workstreams at once. An independent consultant like Susan suits clients who want an individualized campaign run directly by a senior publicist with more than two decades of experience and a broad media and service-provider network.
- How do I start a PR campaign with Susan von Seggern?
- Use the contact page on susanvonseggern.com and describe your organization, what you want to announce or promote, your timing, and your target audience. Mention whether you are an event or corporate client, and whether a local Los Angeles angle matters to you. From there Susan can shape an individualized campaign.
Planning an event or a company announcement?
Tell Susan von Seggern what you are launching, where, and when. She builds individualized campaigns, with event and corporate clients first.